CONCEPT
STRATEGY
ART DIRECTION
PHOTOGRAPHY
BRANDING
Buy less. Choose well
OUR PURPOSE
To find a place for a conscienced artisan in a world domined by fast fashion.
Frank Leon is a leather artisan with a luxurious but honest point of view on accessories. Each one of his products has its own personality and they are specially made for their clients.
The brand basics were stated by its values: Quality, Exellence and Style. Therefore, we built a delicate and minimalistic art direction for the project.